Mitsubishi "Robot Factory"
Agency: BBDO Toronto
Director: Aron Hjartarson
Production Company: The Mill
I started this project with found footage, so I was able to map everything out with various angles to give the animators a sense of how much time we would need for each moment in the story. In a way, it was edited backwards. Once the animating began, I worked closely with the director and animation team until the end. You can read more about the post process here.